Festiva ganoua
  • Forum


Creativity and cultural policies in the digital age



The 30th of June and 1st of July, from 9h30 to 13h30

“Atlas Essaouira & Spa” Hotel, “La Caravelle” room

In partnership with the National Council for Human Rights

On the occasion of the 20th  anniversary edition the Essaouira Gnaoua and World Music Festival  and the National Council for Human Rights (CNDH) of the Kingdom of Morocco are organizing for the sixth consecutive year the Human Rights Forum in the mornings of June 30th and July 1st 2017.

Since 2012, alongside music and the arts the Festival Forum is coming to bolster this space with a venue for discussion and debate between national and international attendees on current issues being faced by our societies.

After two first editions in 2012 and 2013 successively devoted to youth and culture, for four years Africa has been the forum’s central topic with a forum on history (2014), a second one devoted to women (2015) and the last one to African Diasporas (2016).

This year the Festival Forum shall deal with more than just contemporary issues in attempting to understand the links between the digital world and culture.

Creativity and cultural policies in the digital age
there are signs that won’t fail to be true.
- A few years ago Google initiated a gigantic project dealing with the digitalization in super HD of 57.000 major art works coming from 230 of the world’s most prestigious museums.

- In 2013 Amazon launched a platform for the sale of art works. Altogether, this encompasses 40,000 works coming from 150 international galleries!
- Great world museums like MoMA are devising digital strategies, community managers, and virtual galleries, etc.

- In France 100.000 digitalized literary works are currently available.

In a country like Morocco, just like everywhere else, music album issues occur only over the Internet. This is why the HobaHobaSiprit band or singer Bigghave not come out with any CDs for more than three years. Their albums are put on line free-of-charge over the Internet and are downloaded millions of times in just a few days.
Digital ethnology is catching up with the world of culture. Like all other sectors in public life cultural creation quite naturally has to go through the digital mill imposing upon everyone new ways of reading, listening, contemplating and consuming.  However, it is not the only revolution in the offing.

Does digital technology imply new ways of transmitting emotions, feelings, sentiments, putting into action, getting through a political, social or artistic message? In other words does it constitute an opportunity or a threat to artistic creation? Does digital technology mean the end the current forms of “traditional’ culture? Is there any meaning to artistic programming in times of ATAWAD (anytime, anywhere, any device)?
Does it allow greater avenues of freedom? Does it offer vulnerable groups new spaces of expression and visibility? Is digital technology becoming a tool for cultural resistance?

What is the responsibility of the public authorities and all other actors in this cultural field and what in this context is so radically new? 
These issues are universal. They call upon the actors and consumers of culture in Morocco and in Africa. The choice of the theme « Creativity and cultural policies in the digital age” puts us more than ever before in front of a burning issue.
The subjects discussed will be dealt with around four focuses:

Living arts, publishing, cinema and music and what digital technology is going to change!  There is no more creation, no one reads, no emotions are felt in the same way in this digital age. Musicians, writers, and painters express themselves on their manner of creating in this digital age. Just what is it going to change or benefit from and what is going to be lost?

Will digital technology be at the service of diversity?

In Tunisia, Egypt, Libya, Palestine and Saudi Arabia young artists are dropping established codes and manage to bypass censorship by publishing artistic works on the Internet and meet with widespread success. However is the buzz compatible with the creation of meaning? Is not the rather substantial risk of turning culture into nothing more than gadgets?

Toward the emergence of new artistic disciplines
Digital technology fosters the emergence of new art forms such as video casts, video web and digital photography, etc.

What public policies and what actions should all the relevant actors advocate?

In face of the market, omnipresent in digital technology, what should new cultural policies be to lend support, fight the digital divides and guarantee equality?

In partnership with the National Council for Human Rights

The 30th of June and 1st of July, from 9h30 to 13h30

“Atlas Essaouira & Spa” Hotel, “La Caravelle” room

  • Sponsors & partners


  • Producer and organizer of the Festival
  • An association to Gnaoua's voice